Our strategy has evolved overtime based on past experience and the rapidly changing market landscape. Bualuang Ventures targets equity and equity-related investments in SE Asia, with a predominant focus in Thailand, Singapore, and Indonesia. We look for well-established large SMEs, small SMEs, startups, and Funds. We have been the lead and co-lead in most investments allowing Bualuang Ventures to exert significant influence on each of our portfolio companies, through our Board representative. We will continue to invest in companies with significant to provide growth capital expansion. We will also consider consortium with other investors who have strategic value to support the target company.

Our approach is to focus on the near-leaders or the rising companies in their respective sectors. Bualuang Ventures’ role is to help and nurture these companies develop and able to compete with the leaders and/or international players. Attributes of the target companies that are sought by Bualuang Ventures team include: high ability to scale and growing market share, strong brand perception and recognition, high product or service quality, low relative cost position, and a commitment to achieve high standards of management, corporate governance, and financial transparency.

Bualuang Ventures will target companies in Thailand and/or connected to the Southeast Asia region in particular Indonesia, Vietnam, and Singapore and selectively in US. In Thailand, we will focus on the growth SME companies with the capability to be the leader in their respective industry. Startups are important segment for Bualuang Ventures and we expect to invest in the Series A or the later stage in which the business model and technological development have proven to be able to scale.